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Chinese food safety news media fog: "borax pork" example

"' Borax pork' appears in the market again, serious investigation! " was the headline of a Guangzhou Daily article posted on many Chinese web sites earlier this month--including official Xinhua News. The article warned consumers that inspectors found that market vendors used borax to keep their pork moist and fresh-looking in a food market in south China. This appears to be a straightforward warning to consumers. But picking apart this "news" shows how authorities carefully control reporting of problems to manage public opinion and deflect blame for problems. According to the "borax pork" warning, borax was discovered during a "surprise inspection" of two food market vendors selling meatballs and pork in Panyu--a manufacturing hub and satellite city of Guangzhou in south China. Inspectors seized a box of borax used by a vendor to clean pig intestines, and chemical testing detected borax in some samples of meat. The inspection was carried...