Shuanghui's Morality Pledge

Shuanghui Group, China's largest meat-processing company, was recently caught selling pork tainted with illegal feed additives. Ironically, in January 2009 Shuanghui was a key company in launching a "moral food company" campaign . This event came several months after the melamine crisis broke, so apparently it was aimed at restoring consumer confidence in food. The campaign was organized by the Central Civilization Office , a communist party propaganda organization. The Shuanghui site still has a special section devoted to the morality campaign . The Shuanghui "moral company" event consisted of a big meeting attended by company executives, the vice mayor of Luohe City (Shuanghui's home base), officials from the Agency for Quality Inspection and Quarantine, and civilization office officials. There was much pomp and pageantry. The main theme was Shuanghui Group's commitment to be a moral company of integrity. Shuanghui made "a solemn commitment" ...